So how did these deals help or hurt Spotify? Michelle Obama, announced July 16 and released on July 29.Acquisition of The Ringer network, announced February 5.To see how they fare for Spotify, we’re looking at these four major exclusivity announcements and their impact on Spotify’s metrics: It wants to be your only app for audio content - period.īut are these expensive deals worth it? Recently we looked at Twitch’s record of making similar deals and found that they do little to drive viewership and new users. Those deals, plus a series of acquisitions over the last year and a half, show that Spotify doesn’t just want to be where you go to listen to music. Spotify has spent the majority of 2020 so far stacking up a series of high profile exclusivity deals as part of a broader goal of dominating the podcasting market. Former first lady Michelle Obama’s new Spotify-exclusive show, simply titled “The Michelle Obama Podcast,” had released its first episode - an interview with President Barack Obama.īut the former First Lady's podcast isn’t the only one of its kind. Spotify users who opened the app on July 29 were met with a notification of a noteworthy new podcast.

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