Untappd ratings influence bar owners’, e-retailers’, festival organizers’, and even beer distributors’ business decisions to a degree that other publications, apps, or ratings websites like RateBeer or BeerAdvocate don’t.

Untappd isn’t an accurate measure of the collective tastes of the majority, but rather creates consequences based on the preferences of a fervid minority. And when decision-makers in the industry use those views to choose which beers to make and sell, a minority of drinkers stand to wield enormous influence. Subscribe to Premiumīut, 11 years after its creation, what is now the world’s most popular beer-rating platform reflects the tastes of a more narrow subset of beer drinkers than it lets on. Big plays, smart moves, and otherwise curious indicators of beer's possible future. From Barons to Barrels with Captain Pabst.Message in a Bottle with Brewery Ommegang.

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Untappd for bourbon